By  on July 11, 2018

At least one onboard cruise retail operator seems to have figured out the value-creation proposition — experience and discovery — that on-land, brick-and-mortar stores haven’t yet been able to do in the new age of shifting consumer shopping preferences, and it doesn’t have much to do with technology.

Beth Neumann, president and chief executive officer of Starboard Cruise Services, is quick to acknowledge that she has the advantage because her onboard retail teams can build relationships “in ways we can never do on land, where the focus is transactional and often times no more than two hours long.”

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