By  on August 13, 2019

With all the fuss about emerging brands such as Rejina Pyo and Staud, Kohl’s wants in. In mid-October, the middle-market department store will launch Curated by Kohl’s in more than 50 stores and on kohls.com.

What does a Menomonee Falls, Wisc., retailer know about emerging fashion? Kohl’s earned its cred with Simply Vera Vera Wang and other designer launches. In the fall, Elizabeth and James apparel, handbags and accessories will bow, along with a holiday capsule by fashion designer Jason Wu.

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