Cuyana is dipping a toe in downtown Los Angeles, where it’s holding court in a pop-up space at the boutique store and gallery Alchemy Works.
The San Francisco e-tailer, whose tag line is “Fewer, better things,” has made a name for itself selling a range of leather totes, clutches and cross-body bags, along with some apparel staples and accessories.
The pop-up, which bowed today and runs through July 14, carries an assortment of bags, clothing and accessories with monogramming on-site for its leather items. The door is located on Third Street, along a buzzy stretch that includes Poketo, Apolis and the future home of Shinola. It’s also seen by the company as a litmus test of sorts to gauge customer appetite for a potential door in the neighborhood.
The L.A. pop-up occurs as the company’s only other retail space in Southern California, on Abbot Kinney Boulevard, undergoes a revamp. Cuyana also has a permanent showroom at its San Francisco headquarters and another pop-up in Washington, D.C., that runs through July 31.
Cuyana’s Abbot Kinney location opened in September as a temporary space and was designed as such. However, it was converted to a permanent door after the pop-up’s six-week run. The Venice store reopens July 15 with new flooring, custom fixtures and art installations. “When you walk into the new Cuyana space in Venice, you will see and breathe the brand,” chief executive officer Karla Gallardo said of the work under way.