Cynthia Rowley, an inveterate traveler, is no stranger to the peripatetic life, flying to far-flung locales and staying just long enough to get her work done and take in the sights. It’s no wonder the designer calls her answer to the retail malaise, Nomadic retail, a concept that’s fast-paced, creative and impermanent.
The Nomadic stores begin as temporary units, but Rowley said, “that doesn’t mean we don’t extend the leases or roll into something a little more permanent. I could see doing about four new Nomadic stores per month. I really think the more, the better. Realistically, we could probably have 20 or more going at the same time.