EASTWARD BOUND: Daniel Patrick’s minimalist, military-inspired streetwear makes its debut in New York next month with the company’s first store on the East Coast.
The door will bookend the country for the Los Angeles brand, which opened an 850-square-foot store on Melrose Avenue earlier this year and is currently in the process of expanding that out to 2,200 square feet.
The store brings to New York the designer’s refined, urban aesthetic in the way of handmade sweatshirt material crop turtlenecks for women and different takes on the bomber — long kimono styles or some with colorblocking.
The company takes the keys to the SoHo store this week, when it begins moving inventory. Plans call for the door to open before the month’s end. The space at 96 Grand Street totals 1,700 square feet.
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“New York in the U.S. and to the world is the fashion capital,” Patrick said. “It’s known for its fashion and SoHo is a place that I went to before I was designing and was inspired to one day be there. For me, I feel like it’s the next step from being in L.A.”
Patrick is originally from Sydney and moved to the U.S. in 2011 to launch his namesake label.
As the designer pointed out, a sizable amount of the company’s online traffic originates from New York, which further supports a reason to have a door there.
The store will carry an exclusive men’s hoodie priced at $225 and $100 T-shirt that says “Daniel Patrick New York” and bears the store’s geographic coordinates.
The Daniel Patrick line — which includes men’s, women’s and kids — is sold in some 70 stores globally, such as H. Lorenzo, Traffic, Probus NYC and Shop Untitled.
This has been a busy year for the company, which relocated to 7,000-square-foot headquarters in downtown Los Angeles in January. In September, it collaborated with hip-hop artist Tyga on a capsule that launched exclusively at Daniel Patrick and Revolve’s Revolveman. It’s also focused on expanding its footwear collection, which is made in Italy. It’s in the midst of working on its women’s denim line some of which, Patrick said, will be released this year before a fuller launch in 2017.