By  on July 9, 2015

TOKYO — Omnichannel retail, cross-platform strategies and customer experiences were key topics at the inaugural Tokyo edition of Decoded Fashion.

The conference, held Thursday at the Tokyo American Club and attended by some 400 industry insiders, brought together a variety of speakers — mainly from outside Japan — representing companies such as Google, YouTube, and Farfetch. A few brands and local start-ups were also on the agenda.

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