Best friends Demi Lovato and Nick Jonas will be out in the outlets this summer but not for bargains. They’ll be promoting their upcoming “Honda Civic Tour: Future Now” tour together, starting later this month and continuing through September at more than 40 venues in the U.S. and Canada.
Simon Premium Outlets, part of the Simon Property Group, is the exclusive retail sponsor for the tour and will host “meet and greets” with Lovato and Jonas at many of its outlet centers, including the Woodbury Common, Desert Hills, Allen, Orlando International, Las Vegas North, Phoenix, St. Louis, Edinburgh, Chicago and Leesburg Premium Outlets properties.
Simon hopes to lure new shoppers to its outlets and build traffic. “This sponsorship was a natural as the tour’s North American stops align with the locations of our Premium Outlets,” said Stephen Yalof, chief executive officer of Simon Premium Outlets. “We look forward to hosting numerous tour-related events on property that will entertain and delight our loyal shoppers and introduce our centers to a whole new set of shoppers.”
Simon will have a contest for its “VIP” shoppers to win tickets to see Lovato and Jonas in concert and get access backstage and to sound-check parties, and there will be Simon “VIP” shopper lounges at each concert with photo booths, swag and discounts.