By  on September 24, 2018

There’s a “major transformation” occurring at Walmart’s e-commerce platforms and it’s all about adding brands, editorial content, bigger and cleaner visuals, and strategic partnerships with celebrities and retailers.

“We’re establishing ourselves as a fashion destination across all our platforms,” Denise Incandela, senior vice president of fashion of Walmart’s U.S. e-commerce sites walmart.com, Jet.com and Shoes.com, since October 2017, said in a conversation at the forum with WWD deputy managing editor Evan Clark. “We are very focused on broadening the assortment.…I think we have brought on 1,100 brands just since April.”

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