By  on June 16, 2015

A new business from Digital Brand Architects lets social media stars bypass brands they once hoped to ink deals with in a bid to take control of their business aspirations.

Digital Brand Architects, which represents Aimee Song and Shea Marie among other bloggers and influencers, launched a company called Digital Brand Products that gives clients the tools necessary to introduce their own clothing, home décor or other labels without needing to partner with another brand.

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