By  on February 1, 2013

Call it an Avon lady for the digital landscape.

Beginning today, beauty entrepreneur Patricia Pao will implement an online platform designed to turn her skin care company, Restorsea, into a $10 million brand by the year’s end. The digital initiative, called the Lifetime Value of Customer Program, offers targeted individuals with a “significant online presence” — such as bloggers — financial compensation for endorsing Pao’s products on their blogs, Facebook, Twitter, Instagram and Pinterest pages. According to Pao, product sales through the program will account for 90 percent of the expected $10 million in retail sales by December 2013, a major jump from its $125,000 in revenue from September through December 2012.

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