Paris-based label Dior opens a set to open its latest flagship in Munich on Friday. The luxury brand has moved from one tony address on Munich’s luxury shopping mile, Maximilian Street, to another — Dior’s new home is two minutes up the same road at number 30.
On the site, a two-story boutique has been renovated by interior design by Peter Marino; Marino has also designed retail spaces for the likes of Chanel, Ermenegildo Zegna, Fendi and Armani, just to name a few. According to insiders, the timing was tight — last-minute work was still going on until Wednesday night.
The French company didn’t divulge the costs of renovating the space, but the store does sit in the middle of Germany’s most expensive retail real estate. The top rents in this part of town — where you will also find Chanel, Saint Laurent and Armani — cost between 310 euros and 370 euros per square meter, per month in 2017, according to research by BNP Paribas Real Estate. The store was previously a Jil Sander boutique.
Marino often includes art in his interiors and the Munich shop boasts two abstract works, one by American artist, Martin Kline, and another by New York-based, Swiss artist Ugo Rondinone.
“For the first time in the history of Dior, [the design] unites the men’s and women’s universes,” the company’s press release boasts. This is also the first time that Munich fans can access Dior men’s wear by designer Kim Jones — up until now it had only been available in other German stores.
The men’s wear and women’s wear are still found in fairly distinct, color-coded — pink, gray and pale blue — areas of the store, merging mostly in a central second-floor showroom for footwear. Next to the Dior sneakers, a sign tells shoppers which shoes are available in both men’s and women’s sizes. Dior will likely roll out the more unisex retail concept in other stores, too.