On Tuesday, the company quietly opened the doors to the boutique with a design concept new to the U.S. market and borrowed from the Champs-Élysées store. It sports an open floor plan that combines men’s and women’s apparel and accessories for the first time in one space, and employs a cross-merchandising approach that brings bags and accessories together in one display.
The store is located at the entrance of The Shops and Restaurants at Hudson Yards and has some high-end neighbors including Rolex, Fendi, Tod’s, Cartier and Van Cleef & Arpels. It features a white textured stone facade with gray detailing. On the inside, the store is organized around a central design element called the Petals, which is intended to serve as an homage to founder Christian Dior’s love of flowers.
The women’s ready-to-wear collection, handbags, shoes and accessories are housed on the left side of the store where concrete mirrors and console tables blend with marble tables that display bags and accessories.
Across the way is the men’s department on the right that boasts Paolo Castelli armchairs to complement the apparel, bags and shoes, including the brand’s colorful and popular sneaker collection.
The dressing rooms feature a Toile de Jouy wall covering that is a signature of the brand.
Dior operates 32 women’s and eight men’s stores in the U.S. There are eight units in New York.