TORONTO — Bloor Street has added yet another jewel to Toronto’s famed fashion strip with the opening of Dior’s first stand-alone boutique in eastern Canada, in the city’s Colonnade shopping center.
Featuring an open layout, The Colonnade location at 131 Bloor Street was an easy yet strategic pick for the company, according to Renaud de Lesquen, president of Christian Dior in North America.
“Canada is an important market for Dior and continues to grow and exhibits great potential,” said Lesquen. “It’s only natural The Colonnade was chosen as it is a designated location for retail and luxury — a combination of increasing wealth and tourism has made Toronto’s Bloor-Yorkville neighborhood one of the world’s top destinations for luxury retailers.”
Featuring a singular, glass facade detailing at its entrance, shoppers will find an assortment of handbags, as well as accessories and fragrances displayed in glass cases on brushed, metal blade shelves.
The boutique’s staircase rises up next to a sprawling commissioned work by British artist Ian Davenport, which exhibits paint cascading over the lintels and onto the floor to create a puddle-like effect for those who pass by.
Davenport collaborated previously with the brand through Dior Lady Art.
The Colonnade is the latest Dior boutique in North America to house both women’s and men’s fashion and accessories under one location offering a more seamless shopping environment. The other location to combine both collections is the brand’s new store in Hudson Yards in Manhattan, which opened on Thursday.
The second floor of the Toronto store features a display of women’s and men’s ready-to-wear suspended from the ceiling on sleek metal racks, while Dior’s Men’s shoes and bags are showcased in their own designated areas.
“We are now pleased to provide our clients in the Toronto area a unique shopping experience with a comprehensive selection of both women’s and men’s collections housed under one location,” said Lesquen. “Also, The Colonnade is an iconic landmark that exemplifies the Brutalist architectural movement in Toronto, once again marrying Dior’s relationship with art and design.”