POP-UP: Paris-based luxury candle and fragrance-maker Diptyque is strengthening its presence in Italy with local distributor Olfattorio with a temporary store in Rome, which will be inaugurated on Saturday. The brand already operates a store in Milan’s arty Brera district.
Located in Via Vittoria, a short walk from tourist magnet Spanish Steps, the boutique will stay open for a few months and offer the brand’s Holiday Collection, which was realized in collaboration with Julien Colombier, featuring the limited-edition fragrances “L’Ombre dans l’Eau,” “Do Son” and “Philosykos.”
“We are very proud of the realization of this new project,” said Renata De Rossi, president of Olfattorio, which also operates a scent bar close to the new pop-up. “The new opening follows the strategic positioning of our stores in the area and I can anticipate that there will be more novelties soon,” she added.