By  on February 15, 2019

BERLIN — Prior to the presentation of his first collection for MCM this spring, Dirk Schönberger is kicking off his tenure as the brand’s global creative officer with a new retail concept.

Dubbed “1976 Berlin,” the first in a serial of experimental retail spaces opens on Friday in a former car repair workshop that previously served as an artist’s studio and Adidas Icon Store, among other uses.

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