Conversational commerce has a new store experience via Dirty Lemon, where the physical space essentially is a walk-in vending machine.
The functional beverage brand on Wednesday opened a new retail concept in TriBeCa at 293 Church Street called The Drug Store. The company is believed to be the first consumer brand to sell products exclusively via a text message, and now it has taken that concept and expanded it into a brick-and-mortar setting. Dirty Lemon said the SMS-based text-to-order system enables a “seamless communication” with customers, while at the same time providing the company with instantaneous insight into purchasing behavior trends.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit