By  on September 13, 2018

Conversational commerce has a new store experience via Dirty Lemon, where the physical space essentially is a walk-in vending machine.

The functional beverage brand on Wednesday opened a new retail concept in TriBeCa at 293 Church Street called The Drug Store. The company is believed to be the first consumer brand to sell products exclusively via a text message, and now it has taken that concept and expanded it into a brick-and-mortar setting. Dirty Lemon said the SMS-based text-to-order system enables a “seamless communication” with customers, while at the same time providing the company with instantaneous insight into purchasing behavior trends.

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