Conversational commerce has a new store experience via Dirty Lemon, where the physical space essentially is a walk-in vending machine.
The functional beverage brand on Wednesday opened a new retail concept in TriBeCa at 293 Church Street called The Drug Store. The company is believed to be the first consumer brand to sell products exclusively via a text message, and now it has taken that concept and expanded it into a brick-and-mortar setting. Dirty Lemon said the SMS-based text-to-order system enables a “seamless communication” with customers, while at the same time providing the company with instantaneous insight into purchasing behavior trends.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .