Dollar Shave Club is making its entry into hair care with five styling products, which are live on Dollarshaveclub.com.
And like the company’s razors, Michael Dubin, chief executive officer and founder of Dollar Shave Club, claims the range, known as Boogie’s, is f–king great.
“We have an opportunity to help guys find the right product,” Dubin said. “And we’re decoding all the industry lingo for them.”
On Wednesday, the company will introduce Boogie’s Match, a short questionnaire to help consumers find a hair-care product best suited for their needs. If it doesn’t work for them, Dollar Shave Club will replace it with something else.
The collection includes a fiber, paste, gel, cream and clay — all priced at $10.
According to Dubin, the company boasts 1.7 million subscribers to its blade subscription service. Plus, 10 to 20 percent of Dollar Shave Club’s consumers are female.
“There’s nothing fun that comes in the mail anymore,” he said. “So we want Dollar Shave Club to be fun.”