They’re calling it “Japanese simplicity meets Joan Didion on vacation.”
The success of last year’s all-black swim collection between Los Angeles-based e-tailer The Dreslyn and New York lingerie line Land of Women called for a second coming of the exclusive offering as consumers head into swimsuit weather.
The two brands today launched their all-white, six-piece collection, which includes three one-piece swimsuits, cover-up, robe and pant. The items range in price from $155 to $375 and will be sold exclusively on The Dreslyn’s site.
The e-tailer has built a strong following as a purveyor of West Coast style — and not of the usual boho chic variety thought of when referencing the region. It carries a mix of brands that include Rachel Comey, Comme des Garçons, APC, Creatures of Comfort, Base Range and Ryan Roche.
“It’s the ideal sort of beachwear product as something that’s really clean and essential and basic, like the building block for your swim wardrobe,” said The Dreslyn founder Brooke Taylor Corcia of the tie-up with Land of Women. “It’s not too ornamental but just fits the woman wearing it.”
The Dreslyn had been carrying Land of Women’s lingerie before their first swim collaboration and the relationship evolved naturally into swimwear that echoed the minimalist silhouettes of Land of Women’s shapewear, Taylor Corcia said.
“We’re both about authenticity and self-awareness and they share this point of view to empower women,” Taylor Corcia said. “It’s nice that this season, the minimal stark, all-white collection really came from emphasizing the women wearing the clothing and it really comes from that place in terms of their design aesthetic and how we communicated it.”
The collection specifically draws inspiration from coastal life in Japan, with edited selections that made sense for the avid traveler looking to maintain an uncluttered suitcase, according to Land of Women designer Mckenzie Raley.
“Being an East Coast brand working with a West Coast brand, I wanted to design a collection that could translate in both locations, whether you were in Woodstock or in Topanga Canyon,” Raley said. “All of the pieces live really well together and make getting dressed in the morning that much easier, all while keeping it minimal and contemporary.”
A digital ad campaign will support the collection’s launch, featuring imagery from a photo shoot with 60-year-old model Yazemeenah Rossi.
“I think the ease and comfort of this product mirrors being comfortable in your own skin and wanting to emphasize that at the core of what we do,” Taylor Corcia said. “Swimwear, specifically — it’s a category that unearths this sense of vulnerability that you don’t see in other apparel and accessories.”