By  on October 13, 2017

Japan-based fiber and textiles firm Asahi Kasei said German apparel brand Drykorn selected Cupro, its “natural smart material,” as a “circular economy” fiber for its fall collection. Cupro is a regenerated cellulose fiber derived from cotton linter that yields a durable, soft hand.

The circular economy movement in fashion has gained significant traction in recent years as brands and retailers are adopting more sustainable practices to meet consumer demand for recycled fabrics and responsibly manufactured garments. According to the Circular Fibers Initiative, clothing production doubled in the last 15 years: Sales of apparel and footwear reached $1.67 trillion in 2016. Yet, consumers keep their clothing for only half the time they did 15 years ago, and after use only 15 percent of apparel waste is collected in the U.S. and the remaining 85 percent is sent to landfills, the firm reported.

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