By  on March 20, 2018

Destination XL Group Inc., a leading retailer of men’s large and tall apparel, is set to improve its revenue based off of product recommendations and e-mail by more than 100 percent in the next six months, a case study released by DynamicAction showed. The report reveals the strategies DXL deployed in order to better address its target consumers through a range of data optimization methods.

“It is not feasible for a retailer to have enough people on payroll to turn the mountains of data from every part of the organization into insight, to turn that insight into action and to make that action replicable and profitable,” said Sahal Laher, chief digital officer and chief information officer at DXL.

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