By  on September 27, 2016

Bolstered by larger smartphone screens and a growing desire to shop online, eMarketer analysts are expecting e-commerce sales this holiday shopping season to grow 17 percent over the same period last year.

Moreover, the firm expects digital sales to garner more than 10 percent of total retail sales. The company said it defines the holiday shopping season as the months of November and December. The company sees total retail sales rising 3.3 percent in this period to over $884 billion with the online portion rising 17.2 percent to $94.7 billion.

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