As the global e-commerce market continues to expand, is positioned as the reigning king of market share, and is especially entrenched in social commerce sales in the U.S.

On Thursday, the online giant reported a net loss of $57 million compared to a $108 million profit in the same quarter last year, which was on a 15 percent gain in sales to $22.7 billion. Although Amazon did not release sales by segment, the company said Amazon Fashion has “emerged as a top category” in India after it struck a deal with the Fashion Design Council of India to be the official sponsor of India Fashion Week.

Emarketer said in a separate report that global retail e-commerce sales rose 22.2 percent in 2014 to $1.32 trillion, and that Amazon garners a 5.3 percent market share. In North America, Amazon not only leads in e-commerce sales, but also has pushed the envelope on social commerce – sales directly attributable to social media channels.

In that segment, according to data from Statista, Amazon had over $694 million in social commerce sales in 2014, which is far ahead of its competitors:

Social Commerce Sales: $146.5 million
Hewlett Packard: $140 million $125 million $100 million $91 million
QVC: $73 million
Macy’s: $63 million
Nordstrom: $60.9 million
Zappos: $60 million