Under the direction of new president Cinny Murray, Chico’s is making a push to reconnect with its customer, a woman who loves to travel. Thus, its spring collection was flush with bohemian attire such as embellished tunics, some done in bold ethnic prints, and statement necklaces. Such decorative elements carried over to jackets and tanks, while denim and a few simple cotton pieces provided a simpler angle.
This story first appeared in the November 17, 2009 issue of WWD. Subscribe Today.