Ebay, which was making a play to grow its designer resale business via the eBay Valet app, is consolidating.
Almost two months after toasting the expansion of the marketplace’s resale service with French photographer, blogger and street-style fixture Garance Doré, the marketplace confirmed it will close the service’s standalone app. Billed as a better way to sell one’s designer wares, eBay handles all the heavy lifting for sellers, from estimating the price to taking photos and handling logistics. Ebay’s approach is similar to that of luxury consignment competitor sites like The Real Real, which has raised over $80 million in funding and is gaining traction in the resale space online.
This doesn’t mean the eBay Valet service is dead, though — it just means its features will be rolled into the marketplace’s main app. Standalone apps for eBay Motors and eBay Fashion will also be shuttered, the latter sometime in August. Ebay Now, the local delivery service, will be closed entirely.
A spokesperson for eBay said that the company is focused on simplifying the customer experience.
“Our objective is simple: give our customers the easiest way to experience the best that eBay has to offer,” said R.J. Pittman, chief product officer at eBay in a blog post Monday, adding that the marketplace will achieve this by retiring several of its vertical apps and folding those features into a singular app experience.
Last week, eBay Valet acquired Twice, an online clothing reseller, with its two cofounders Noah Ready-Campbell and Calvin Young joining eBay. EBay vice president of seller experience Jordan Sweetnam said that Twice’s technology will enhance the resale experience for the high-end items the service is targeting. News of the acquisition came the same day that Paypal began trading as an independent company and days after the marketplace sold its commerce solutions arm eBay Enterprise for $925 million.