BERLIN — Spanish eco-fashion brand Ecoalf opened its first flagship outside of Spain as part of a long-term global expansion strategy.
The 2,842-square-foot space on Alte Schönhauser Straße in Berlin’s urbanwear and denim epicenter around Hackescher Markt was inaugurated by the company’s founder and president Javier Goyeneche on Nov. 8. The store features the women’s and men’s wear collections, accessories and shoes, as well as books and design objects made from 80 recycled fabrics. A “Kyoto” men’s wear jacket trading at $450, for example, is made from 52 recycled plastic bottles.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion