By  on July 11, 2019

Ed Sheeran is the latest artist to dabble in the “merch” world’s ever-evolving state with a pop-up blowout around the U.S. and collaborations with Chinatown Market, Rhude and KidSuper.

The 10 pop-ups are located throughout the U.S. and will celebrate the release of Sheeran’s fourth studio album, “No.6 Collaborations Project,” due out Friday. The activations will feature six pieces made exclusively for the pop-ups, designed by Rhude, KidSuper and Chinatown Market. The collaborations mark the first time Sheeran has released co-branded apparel in the U.S.

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