Eileen Fisher is gearing up for Earth Day.
The sportswear company, which operates an EF Lab store in Irvington, N.Y., accepts gently worn Eileen Fisher clothes through a program of Fisher’s personal foundation called Green Eileen. Clothes are cleaned and sold, with proceeds benefiting local, national and global organizations that support initiatives concerning leadership and sustainable communities for women and girls. So far, more than 50,000 units have been collected and $600,000 raised for nonprofit partners. When a garment can’t be sold, it is repurposed for knitting or rug-making.
In recognition of Earth Day, Fisher plans to roll out the concept to its 56 stores in the U.S. and select department store partners. From April 20 through April 22, stores are inviting customers to bring in up to five pieces of gently worn Eileen Fisher garments, which will be cleaned and resold via Green Eileen to support women and girls. Among the stores that are participating are Macy’s in Bellevue, Wash., and Union Square in San Francisco; Bloomingdale’s on 59th Street in New York and Newport Beach, Calif.; Neiman Marcus in Austin, Tex., and Belk in Birmingham, Ala.
All shipping of this donated merchandise will be offset with carbon emission credits.
Fisher’s in-house visual team has created maps of the world from damaged and unusable Fisher garments for participating stores to display in their windows. There will also be a social media component. Fisher is asking customers to tell them what they love about each piece of clothing and where it’s been, which will be posted on Fisher’s Facebook and Twitter feed.