By  on June 16, 2016

Elaine Kim has kept a steady hand carefully crafting her namesake business for the past eight years and is now positioned to branch out and expand.

The designer and retail veteran — whose résumé includes running the Ecru boutiques and founding women’s contemporary line Product, which later delved into its own retail — recently quadrupled the size of her West Third Street store in Los Angeles, taking over the shop next door and adding a small outdoor patio that will accommodate what’s been slowly evolving into a concept store housing not just her line but other brands and new categories.

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