PARIS — Elizabeth Arden said that its first temporary freestanding boutique here, opened in September 2015 and due initially to operate only through yearend, is now a permanent fixture in the City of Light.
The 890-square-foot flagship for France, which also houses the label’s first beauty institute countrywide, reopened its doors on Monday.
The Paris shop’s design differs from that of Elizabeth Arden’s Red Door Spas and other pop-ups it has opened in the past for brief periods in Italy, Singapore and Israel. Reminiscent of a New York loft, the streamlined decor is meant to be more in keeping with the new image and communication platform that Elizabeth Arden launched in July 2015 with Karlina Caune as its face and to give a more personal experience than a traditional store.
The boutique carries Elizabeth Arden’s entire range of products, including more than 400 references of skin care, makeup and fragrance. Some products stocked there are sold exclusively for France.
The Elizabeth Arden spa offers eight treatments, which also are found in the brand’s Red Door spa in New York. The 110-minute “holistic” treatment goes for 180 euros, or $205 at current exchange, while the “oxygen-infusion” treatment, which runs for 80 minutes, is 135 euros, or $153.80, for instance.
The boutique is located at 53 Rue de Passy in Paris’ 16th arrondissement.
Elizabeth Arden’s business in France has been on an upward trajectory over the past couple of years. Recently, it was boosted by sales in Sephora’s Champs-Elysées flagship that multiplied by five since the exclusive countrywide relaunch in April 2015 of the Ceramide skin-care line that’s also sold through Sephora.fr.
Elizabeth Arden is also distributed in France in perfumery chains such as Marionnaud and Nocibé.