Ellen Tracy is now being distributed in South Korea.
According to Rick Platt, group president at Sequential Brands Group, the company has a licensing agreement with DHOW Enterprise Co. The brand will offer apparel, bags and footwear on the Hyundai Home Shopping Network.
Platt said, “What began as a women’s blouse company has evolved to an offering of over 30 product categories, experiencing four years of consecutive double-digit retail sales growth.”
Platt said the company also renewed license agreement extensions for Ellen Tracy with G-III Apparel Group Ltd for outerwear and dresses, Palm Beach Beaute for fragrance and Concept for watches. The brand is also entering the high-end handmade rug category through a new licensing agreement with Shason, which will become available to consumers in 2014.
The women’s sportswear brand is sold at better department stores. Its Ellen Tracy Bronze label is sold exclusively at Macy’s.