By  on November 6, 2018

While having great products is a necessity in the retail world, Qurate Retail Group Inc. turns the focus of selling on its head. For Qurate, which operates the QVC, HSN and Zulily businesses, selling isn’t about pushing products to the consumer and hoping that they buy. Qurate’s president and chief executive officer Mike George, in a discussion with WWD editorial director James Fallon, said the company’s success is its ability to address the core need of viewers to be engaged. Viewers engage on multiple platforms and don’t necessarily have any intent to buy, but it’s the form and nature of the interaction that can ultimately inspire them to make a purchase, explained George.

WWD: Given the techtonic changes shaking retail, how is Qurate adapting to all of that change?

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