Enze Apparel Inc., retail purveyor of Mediterranean designer labels, has opened the doors to its Abbot Kinney Boulevard boutique.
The 1,200-square-foot store in a Venice bungalow required an eight-month overhaul of the space, which includes a coffee and tea bar. Materials used throughout the store include reclaimed wood floors, mosaic tiles and brass accents.
“The international vibe is a big part of it, and there really is no other place like [Abbot Kinney] in terms of foot traffic and the vibe,” said Jamie Hultgren, creative director and cofounder. “It’s fun and we love working there, but being that we’re bringing all these Mediterranean-based designers, it really is a market that makes sense for us.”
The store has so far attracted a clientele as diverse as the street, with locals and tourists shopping Enze, Hultgren said.
The store aims to strike a balance between Mediterranean and Southern California beach style with a roster of designers hailing from Turkey, Greece, France, Italy and Spain. Among those lines are Cashmere in Love, Manebi, Rumisu, The Royal Gang, Alexa Rodulfo and Home & Loft.
The concept was a couple of years in the making with business partners Hultgren and Nuri Topbas, starting with a 2015 space in downtown Los Angeles to test the market and see what worked in terms of styles and sizing.
After six months, the company rolled out an online shop that carries about one-quarter of the company’s designers and is expected to ramp up in inventory as it transitions to the fall offering. Certain accessories along with footwear will be available for sale only in the brick-and-mortar store. The e-boutique ships within the U.S., with heavy traffic from the south along with the East and West coasts.
The Abbot Kinney store is pulling in most of the revenue with estimates for sales to be about evenly divided between the web and store by the end of next year, according to Hultgren.
The company’s mulling the possibility of taking the store concept to San Francisco or Miami.
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