There are many reasons for beauty brands to go into retail, but EO Products’ reason may be the most unusual one: refills. In its new 400-square-foot store inside The Market, an upscale San Francisco food emporium housed in the same building as Twitter and One Kings Lane’s offices, sits a 16-spigot refill station to which customers can bring empty EO bottles and pay to have them replenished for 27 to 60 cents per ounce of product. Perfecting the refill system that relies on five-gallon bags beneath the spigots took a couple of years, but Susan Griffin-Black, co–chief executive officer and cofounder of EO, believes it’s now ready to move beyond the brand’s own stores to larger retail venues. “You can’t really do refills unless you manufacture. It doesn’t pencil out,” says Griffin-Black, noting that EO manufactures all its products in a 40,000-square-foot facility in San Rafael. “It is a way to do retail differently and energize the community. People do feel really good about it.” 

1355 Market Street; 415-767-5130



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