NEW YORK — Episode, the international clothing company known for its sleek and streamlined designs, will open its 32nd North American store at the Stamford Town Center in Stamford, Conn., on April 28.
Visually, it will continue the clean-lined, contemporary look that has become the company’s trademark — but with some new decorative influences, Eastern as well as European, reflecting the firm’s Asian roots. Episode is owned by Toppy International, which is based in Hong Kong.
Walls are being painted in neutral tones to create a clean palette for the clothing. The floor surface is made of limestone quarried in France.
A table manufactured from a door found in India and decorated with rough iron will greet customers walking into the store.
The table will be used for the merchandising of accessories, and it will often display a single orchid — which is Episode’s signature — as a reflection of the simplicity of the company’s design philosophy.
Richard Hand, Episode’s director of visual merchandising, stated that the new store will have more fixtures in order to show off entire outfits.
In addition, management will create “mini stories” by displaying three or four looks across the walls.
“We’re trying to make the fixturing more user-friendly,” Hand said. “Episode’s integrity level is maintained in the way we show the merchandise and house it,” he continued.
There will be a seating area and mirrored dressing rooms will have flattering lighting in all four of their corners.
The 3,000-square-foot store will house the Episode line, which ranges in price from $60 to approximately $350.
The store will also carry Excursions, the company’s casual, secondary line, which is riced from $40 to approximately $180. The store will also carry shoes.
According to a spokeswoman, the Stamford store is expected to do a volume of $1.5 million in the first 10 months.
Richard Catalano, president and chief executive officer of Episode USA, stated that the company is continuing with its expansion program, which includes 20 new stores over the next five years.
Catalano said areas of interest include Manhasset, N.Y., as well as Tampa, Sarasota and Naples, all in Florida.
The grand opening of the Stamford store, he said, will be a benefit for the Special Olympics.