By  on November 18, 2013

Innovation Endeavors, the venture capital fund founded by Google executive chairman Eric Schmidt, is the lead investor in a new retail software company that aims to bring the personalization and data measurement of e-commerce to the brick-and-mortar world. San Francisco-based Index will reveal today the $7 million Series A round of funding.

This story first appeared in the November 19, 2013 issue of WWD. Subscribe Today.

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