LONDON – Ermenegildo Zegna is partnering with Mr Porter. The online e-commerce site will carry the Italian brand’s ready-to-wear collection for the first time beginning July 26.

The brand currently sells collections in boutiques and department stores globally, and on its own site, zegna.com. Founded in 1910 by Ermenegildo Zegna, the label currently has 523 stores in more than 100 countries.

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This is the latest online initiative for the site. As reported, Mr Porter amped up its digital content earlier this week by adding The Daily, an extension to its weekly digital editorial, The Journal. The Daily, overseen by Adam Welch, contains news and features on fashion, grooming and culture, along with advice.

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The online retailer will stock a substantial range of Zegna products including luxury tailoring, outerwear, tailored denim, cashmere knitwear, jackets, casualwear, accessories and footwear. Alongside the collection, a series of Mr Porter exclusives will be released by Zegna later this year.

“In a world where the digital visibility and presence is the foundation of tomorrow’s business, this alliance is for us strategic,” said Ermenegildo Zegna chief executive officer Gildo Zegna. “Mr Porter, with its engaging and creative digital allure, is the perfect window to showcase the Ermenegildo Zegna luxury collections and to reach out to a contemporary man, responding to his demands for a modern, authentic and stylish wardrobe.”