By  on September 22, 2017

Everlane, the Millennial-focused luxury basics e-tailer with an emphasis on transparency, finally entered the denim market this month, with a $68 sustainably produced jean that already has a nearly 50,000-person waitlist.

Michael Preysman, Everlane’s chief executive officer, dropped by The Denim Counter, its Los Angeles pop-up open through the weekend, where he sat down to discuss the future of retail, the company’s premium denim play and where the start-up action is.

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