Evine Live Inc. will resume live broadcasting 24/7 during Valentine’s Day weekend.
A live broadcast to kick off the 24/7 programming will be at The Todd English Food Hall at The Plaza in Manhattan on Feb. 13 and 14. The company at that time will introduce several new proprietary brands that will become available at Evine over the next few months, including some apparel and beauty brands.
Additional broadcasts over the weekend will be one from Eloise, a store at The Plaza.
The return to live broadcasts around the clock and the introduction of new brands are part of the revitalization of the business that was formerly known as Shop HQ. Chief executive officer Mark Bozek, who joined the company last year, is spearheading the transformation. Bozek’s background includes stints at QVC and Home Shopping Network.