By  on July 15, 2016

Social media content maker Obsessee goes to the mall today with a three-day pop-up at The Grove as it tests its following’s appetite for real-world experiences.

The 200-square-foot space, located near the future home of the incoming Elizabeth and James store, is not traditional retail in the sense that if a customer wants to purchase an item, they do so not with cash or credit but by posting on places such as Instagram or Twitter. There will also be a swirl of activity packed into the short stint at The Grove, including astrology readings, a photo booth, kitten bar and denim customization.

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