By  on May 14, 2018

Goop pop-ups aren’t going anywhere and there’s even more permanent retail on the horizon.

Gwyneth Paltrow’s multihyphenate site will be showcasing a host of goods at two new pop-up shops in Aspen, Colo., and Sag Harbor, N.Y., over the summer, both of which are about 1,600 square feet, and there will be a few more later this year. This is more openings that Goop has had in previous years, but it’s in line with Goop’s overall growth.

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