By  on October 17, 2017

LONDON — Sweaty Betty, the British activewear brand, has opened a one-stop shop in London’s Soho that’s focuses on female power and beauty. Clothing and accessories, the core of the business, is only part of the concept, which is more like a health club than a retail store.

Located at 1 Carnaby Street, at the corner of Beak Street, the 2,200-square-foot store spans three floors and houses a café offering Farm Girl food, a Duck & Dry blow-dry bar and a fitness studio offering different types of workouts.

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