HSN Inc. on Friday appointed Michael Alexin president of TravelSmith, the men’s and women’s lifestyle brand that’s part of its Cornerstone division, effective Monday.

Alexin will be responsible for developing and executing a strategic plan to raise awareness and the aspirational nature of TravelSmith.

He was previously vice president and general merchandise manager of product design and development at Target. Alexin spent 12 years at the mass retailer, where he built the team and organizational processes from the ground up. Prior to Target, Alexin was senior vice president of product development and design at Eddie Bauer. Before that, he was global director of apparel merchandising at Nike Inc. Earlier in his career, Alexin was director of design and product development of Dockers men’s wear at Levi Strauss.

Alexin will report to Jeff Kuster, president of Cornerstone.

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