E-commerce site Fab.com has linked up with Lena Dunham to sell designs that, in the words of her newsletter Lenny Letter, “dismantle the patriarchy” by giving more visibility to artwork that appears in the newsletter.
Starting today, the design destination begins offering a monthlong collection of items printed with designs that accompanied articles originally appearing in the newsletter Dunham created with “Girls” executive producer Jenni Konner. The newsletter covers topics such as feminism, health, politics, style and friendship, among others. It was the venue, for example, where Jennifer Lawrence addressed being paid less than her male costars.
Items for sale include totes, prints and mugs ranging from $24 to $110. There’s a print by illustrator and art director Alexandra Citrin that ran with an article on the stigma of mental illness and a design from artist Jordan Sondler that accompanied an erotic satire featuring Ted Cruz. “Selfie Hero” is a layered watercolor portrait created by artist Gel Jamlang.
Lenny deputy editor Laia Garcia said she was “stoked” to be able to bring some of her favorite artwork into real life, and Fab special projects and collaborations director Olivia Harris said, “We’ve been fans of their newsletter since launch and are so excited to bring their stories to life in physical form.”
Fab has slowly been getting some positive attention of late after the web site was sold to PCH’s Liam Casey for $15 million, having raised $335 million and seen its valuation surge to $1 billion before falling. PCH works with factories to produce goods at a lower price. According to the firm, it bought Fab to distribute goods and create a one-stop shop for consumers.
And former Vogue and WWD editor Emily Holt, who moved back to her native San Francisco Bay Area (where PCH is based), recently completed her six-month stint as the site’s first creative director in residence. Holt began the first of a series of planned designer dinners for Fab.com, and worked to streamline the site’s copious offering from 20,000 to 6,000 or so.
Previously, Casey told WWD, “Editors have a point of view. Having people with a great point of view and a sense of curation and why the products are interesting [for the site] at this time is hugely important.” The Lenny Letter products will be available through June.