After Miami last November, the company has unveiled a 1,507-square-foot unit at the NorthPark Center shopping mall in Dallas.
“Opening a store in Dallas is part of a wider strategy, which will see the launch of a series of units in the U.S. in the next years,” said the company’s chief executive officer and president Mario Filippi Coccetta, who cofounded the label with his brother Giacomo.
Conceived by Milan-based Nicola Quadri Studio, the interior concept of the Dallas store replicates the format developed for all the label’s units globally. In keeping with the understated elegance of the brand’s collections, the walls are covered with white wood while the floor is made of gray stone. Satin brass, crystal displays and a Fifties chandelier designed by Hans-Agne Jakobsson complete the space.
Asked about the decision to invest in a brick-and-mortar store in such a delicate moment for retail, Filippi Coccetta said he believes the U.S. is not “experiencing a crisis but, as all the markets, is facing a moment of change, in which the physical retail and wholesale distribution are integrating with the online one.”
“Fabiana Filippi has been present in the online channel for two years.…The investments we’re doing in [brick-and-mortar] confirm our commitment in expanding our brand in more channels, which is essential,” said Filippi Coccetta.
The executive underscored that the North American market is strategic not only in terms of business opportunities, but also in terms of image, as it increases the awareness and prestige of the label.
In the U.S., Fabiana Filippi’s collections are distributed in 80 multibrand doors, in addition to key department stores such as Saks Fifth Avenue and Nordstrom. The U.S. accounts for 15 percent of the brand’s total business and is among the top-three performing markets for the company, along with China and Europe.
In 2017, the firm’s total sales increased 10 percent compared to the previous year to 85 million euros.
Overall, Fabiana Filippi has 50 stand-alone stores and is available in about 1,100 multibrand doors globally.
Recently, the Perugia, Italy-based company also unveiled its second unit in Germany. After debuting in Hamburg last year, the brand opened a 1,292-square-foot store in Munich, in the luxury shopping avenue Maximilianstrasse.