MILAN — Fabiana Filippi has opened its first North American store in Miami this week.
The 1,400-square-foot boutique is located inside the Brickell City Centre, a 500,000-square-foot shopping center, which inaugurated last year.
Designed by Milan-based Nicola Quadri Studio, the store features a warm, welcoming atmosphere, enhanced by the presence of comfortable sofas and a marble fireplace. In keeping with the understated elegance of the brand’s collections, the walls and the ceiling are covered with white wood, while the floor is made of gray stone.
The three rooms are separated by brass and crystal bookshelves, where accessories and garments are juxtaposed to decorative interior design elements, exalting the store’s homey feeling.
“The U.S. are a strategic market for our brand and here we have a great wholesale business,” said Giacomo Filippi Coccetta, who is co-chief executive officer of Perugia-based company with his brother Mario Filippi Coccetta. “This investment is instrumental to support the image of the brand in America and at the same time to fuel our retail business.”
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Fabiana Filippi collections are distributed in 150 stores across the U.S., including prestigious department stores such as Saks and Nordstrom. The U.S. accounts 13 percent of the brand’s total business and are the second market, following Germany, in terms of e-commerce sales.
Even if the company is looking for a location in New York, Fabiana Filippi is opening its second North American store in Dallas in 2018, when, according to Filippi, two more locations are expected to be inaugurated in the U.S. within the end of the year.
Filippi also highlighted that the company, which operates 45 stores worldwide, is gearing to open a unit in Munich early next year.
Generating 75 percent of its business outside Italy, Fabiana Filippi is not only focused on expanding the U.S. market, but is also well positioned in the Far East, Russia and Central Europe.
The brand is available in about 1,300 multibrand stores in the world.