Faherty, a casual men’s and women’s wear brand inspired by the beach, will open a pop-up on Bleecker Street for the holiday season.
The two-level, 1,200-square-foot shop at 351 Bleecker Street, will be designed as a “Faherty Cabin,” and will house the brand’s fall and holiday apparel collections including pre-washed cotton flannels, traditional sun- and wave-patterned Cowichan sweaters, Aztec-printed brushed cotton surf ponchos and sherpa-lined serape print blankets.
In addition to Faherty products, the store will include an assortment of other accessory, grooming, pet, children’s and home goods from brands including Wigwam, Red Wing, Waltzing Matilda, Baxter, Taschen Books, Jack Rudy Cocktails and We Took to the Woods candles.
Interior designer Ryan Lawson partnered with the Faherty brothers’ mother Ninie Norris to design the Cabin. It is intended to transport customers out of the city and into a cozy lodge filled with vintage pieces, taxidermy and art from around the world.
Faherty was founded in 2013 by identical twins Alex and Mike Faherty, who translated their love of the beach and surfing into a sustainable apparel collection. They operate four permanent stores in SoHo on Thompson Street as well as Nantucket, Mass., Malibu and Newport Beach, Calif.
“We’ve been looking for opportunities to give us more exposure in New York City during the busy holiday season and saw this as a low-risk way to test our concept in a higher-traffic area than our Thompson Street store,” said Alex Faherty. “In addition, we felt that the West Village could benefit from a one-stop gift shopping hub, so we’ve brought in more than 25 other brands to create a curated mercantile of likeminded brands for the holiday season.”
He noted that the brand had previously hosted weeklong pop-ups with a traveling “Mobile Beach House store trailer” as well as an activation in Chelsea Market last year, but this will be the first multi-month pop-up. “Given the recent vacancy trends in prime shopping areas across America, we plan to continue testing new markets for our brand with both short-term and long-term pop-up opportunities,” he noted.
The pop-up shop will remain open through Christmas Eve.