A mock-up of Faherty's new location on Prince Street.

Faherty, the casualwear brand founded in 2013 by identical twins Alex and Mike Faherty, will relocate its SoHo store in Manhattan to a larger space in May.

The existing store is at 101 Thompson Street and is only 350 square feet, but the new location will be 1,800 square feet and will be at 131 Prince Street. It will be designed by interior designer and Faherty family friend Ryan Lawson in collaboration with the founders’ mother, Ninie Norris.

It will have the beach aesthetic that the brand is known for and that the retailer features in its other five locations, including white oak shelf built-ins, tiki fixtures, three dressing rooms and a gathering area with soft seats. Visual media artist Abel Macias, who was commissioned for several mural projects in Faherty’s California and Nantucket stores, will install a large, transportable art mobile at the front of the store and there will be antiques and decorative collectibles throughout the space.

“A year into launching this brand, we opened our first Faherty shop in 350 square feet on Thompson Street in SoHo,” said president Kerry Faherty. “For the past four years, we also housed our entire team in the loft above it, such that it served both as store and headquarters. For years as a customer, when you walked in you could hear us yelling at each other across the room about designs, production and the web site. The store on Thompson Street has long had a special place in our heart, but we’re excited to graduate to a bigger store on Prince Street that can showcase more of our product line and lifestyle. A huge part of our heart lies in SoHo, the local restaurants and the coffee shops, and so we’re thrilled to not be venturing too far away from the local community we’ve come to know so well.”

Last year the brand relocated its headquarters to an office space in TriBeCa. It operates stores on Bleecker Street in New York; Nantucket, Mass.; Malibu, Calif.; Newport Beach, Calif., and Boston.

Alex and Mike Faherty, who grew up in the beach town of Spring Lake, N.J., left their jobs in private equity and design at Ralph Lauren, respectively, to launch their brand. Last year, sales hit $15 million and the company is now profitable.

The Prince Street store is expected to open in mid-May.

load comments
blog comments powered by Disqus