Faherty is expanding its footprint on the West Coast.
The New York-based casual lifestyle brand will open two additional units in California: one in Pacific Palisades in Los Angeles in February followed by its first in San Diego the next month.
The Pacific Palisades unit will be the company’s second in Los Angeles, following its first West Coast store that opened in Malibu in 2016. The 1,336-square-foot store at Caruso’s Palisades Village will be designed by Ryan Lawson and Ninie Norris, the mother of Faherty founders Mike and Alex Faherty. It will feature white brick, white oak floors, Swedish rugs, pagoda beam slats and the brand’s signature straw-thatched hut above the cash register.
The store will also offer the brand’s new content series, Sun Sessions, as part of its programming. Sun Sessions offers musicians, guided meditation and conversations on topics ranging from sustainability to community.
“Faherty is a family company making high-quality, beach-inspired clothing, so the Palisades is a perfect home for us — comfortable, casual, laid-back,” said Alex Faherty. “We’re excited to bring our brand and Sun Sessions experience to Palisades Village, and to get to know our new neighbors.”
The store in Del Mar will be a 2,031-square-foot unit at One Paseo, an outdoor shopping center. Lawson and Norris will also design this store which will feature a Tahitian-inspired thatched entrance, cypress paneling, exposed ceiling rafters with Noguchi lanterns and antique wooden planes hanging over the cash register. Sun Sessions will also be offered here when the store opens in March.
Faherty was founded in 2013 and currently operates seven stores as well as a wholesale business.