By  on September 8, 2015

PARIS — Call it a disruptive business model. Sensing the advent of a new era in mobile commerce, French label Faith Connexion is partnering with select boutiques around the world to create a virtual shopping community dubbed Circle of Faith.

Le Royal Eclaireur, the Paris-based specialist store, is the first to connect itself to the retail platform, which aims to speed distribution and create lasting relationships between specialty stores and vendors.

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