By  on August 5, 2019

Hyfve, the L.A. brand, pitched its styles to suit the unfolding fall season. The brand, among dozens of vendors Monday at the Fame show on day two of the New York Women’s event at the Jacob K. Javits Convention Center in New York, carried knits and jackets in fall colors from olive to rust.

But its prices are part of how it hopes to reel in smaller boutique retailers still on the prowl for fall wear in August. Many of its styles, made in China, are in the $12 to $25 range wholesale, said Adrian Bolanos, sales supervisor at the brand. 

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